launch27 27 weeks coaching

to Building a BUSINESS Once and for All

Week 2 - Friday - BookingForm

Rohan Gilkes’ 27 Days to Building a Business Once and For All: Booking form

rohanJune 11, 2016 by rohan

Rohan Gilkes’ 27WeekBuild: Launch 27 Booking Form

Today we’re going to set up and install the Launch27 booking form. This is how we separate ourselves from the competition from day one.

Your website should make it as easy as possible for your customers to book your services online! This will separate us from 98% of the businesses in our market.

Our goals are

NOT to have clients call for long conversations that might lead to nowhere.

NOT to have to respond to quote requests, where we compete on price.  And certainly,

NOT to drive to someone’s home not knowing if we’ll even get the job.

Nope, nope, and nope!

Simple instant checkout is what we aim for.

Uber and Instant Gratification

There are fancy words to describe what is happening with Uber (vs taxis), and travelocity (vs travel agencies), and on demand home services (vs traditional maid companies), and what will continue to happen from industry to industry.

Screenshot 2016-06-11 11.16.31

It really boils down to this:  Convenience wins.  No one is saying, we should go back to the days when we had to order a taxi the night before.  Now we just pull out our phones and we have a car in like 8 minutes flat.

And young startup companies that understand how to deliver instant checkout and convenience online, will continue to win.

Local service companies by and large have not realized what is happening, so there are huge competitive advantages just waiting to be exploited.

And that’s why we’re here!

The paradigm shift

Screenshot 2016-06-11 11.17.31

This is pretty straightforward stuff but it needs to be said:

The more people get used to shopping online and enjoying the instant gratification that the internet brings, the less they will be drawn to companies that don’t offer this convenience.

If we can get online and get a dress overnight on Amazon, we also want to be able to get online and get our home cleaned the next day! (And funny enough you can now do this on Amazon as well)

But our competition is so far behind with this that we can out compete most of them…

1) No need to call to get the price, it’s right there.

2) No need for a site visit to the home to give a quote.

3) There are no contracts to lock folks into service

4) We offer instant checkout with credit card, no fumbling for cash

5) Flexible and friendly service terms, and a host of other cool stuff

Simple online booking

Our entire approach: We’ll make it as easy as possible for folks to schedule our services online quickly and efficiently.  No calling around for quotes, no mucking around!

Screenshot 2016-06-11 11.21.27

1) Customers select the service they
2) Select the day they want us to come
3) Hit Book Now!

This is the future, and unfortunately most of the competition is too resistant to change to see this. And that’s the reason we’re able to launch and grow these companies remarkably quickly!

Installing launch27 to make this happen

Screenshot 2016-06-11 11.24.43

Launch27 is the software we use to run all of our local service businesses. It’s easy to set up and you can start accepting online bookings (credit card payments etc.), and manage your entire business easily.


Today’s Action Step

Sign up for Launch27 here. It’s $1 for the first 30 days. We’ll make that back and more in the next few days.

Tomorrow, we’ll show you how we figure out pricing 🙂

Peek over my shoulder as I share everything on my journey to $100,000 in monthly revenue.

We’re learning a lot and so will you.

We guarantee 100% privacy. Your information will not be shared.

March Monthly Revenue


About the Author

Startup entrepreneur , writer, and local brand builder. I’ve launched and grown several companies, generated millions in revenue, and along the way allowed thousands of people to peek over my shoulder to see what works. What follows is the 80/20 approach to building a successful business.